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Reifen Essen 2012

26 June 2012
Once again, Marangoni Group’s participation at the Essen exhibition was an opportunity to show visitors the changes underway at the company, illustrating the latest products and services being developed.

The Marangoni stand – as usual, number 235 in hall 3 - was completely updated to reflect the international dimension of the Group, the only independent manufacturer operating worldwide in the sector and a technological leader. Guests were welcomed by an imposing projection (18 x 4 metres) highlighting, in two short video presentations, the breadth of the Marangoni product range, “parading” lifesized trucks, dumpers, forklifts, cars and vans, all of course fitted with our new and retreaded tyres.

At the stand, guests were able to observe and touch products and services that, despite being arranged according to the reference business area based on features, image and identity, all shared the common thread of technical innovation.

Finally, the entire stand was animated by the hospitality and “homely” feeling that have always characterised Marangoni’s events and its relationships with customers all around the world.

A few days ago, the organisers announced that the 2012 exhibition broke all previous records for all sectors, attracting around 19,000 professional visitors, representing an increase of 5% over other trade exhibitions.